Social Community Brand Manager (non-food FMCG company)

This role is dedicated to sustaining Brand leadership on the market, pioneering new trends and implementing even more new practices in digital communications.

Social brand manager executes digital communication management: SMM (owned, earned, paid), content creation, paid social media, influencer marketing.

Key projects and responsibilities:

1. Social Media & Content Management (VK, Telegram, Youtube, etc.)

• Execute social media strategy aligned with business priorities
• Plan & create content with agency (texts, photos, videos, clips, etc.)
• Work with community (moderators and agencies coordination)
• Cooperate with e-com and digital managers, brand and marketing teams
• Monthly reports
• Daily monitoring of social media market and social media tools & innovations

2. New media channels developed (owned and earned)

• Develop and execute animation plan for Telegram owned community in line with the strategy, execute content creation
• Execute content creation for Yandex.Zen, launch always-on campaign on Yandex.Zen
• Participate owned podcast development action plan
• Monthly reports

3. Paid media campaigns

• Participate in always-on media campaigns execution (VK, Zen, etc.)

4. Influencer marketing

• Develop content and manage content product for influencer marketing activities (creative send-outs, online and offline events), including medfluencers
• Develop content packs for influencers and medfluencers

5. SERM

• Sources: e-retailers, one-to-one consultation in owned channels, whatsapp chats
• Enlarge data base with F.A.Q., creating data base with ready-to-go routines
• Coordinate community managers and internal stakeholders