Responsibilities:
-
Development and implementation of annual Marketing plans to ensure business objectives are achieved
-
Regular analysis of business performance and competitive activities and proactively leading the action plans
-
Regular market analysis and consumer analysis to identify growth potential of the category and develop a list of actions to drive growth
-
E-commerce, digital strategy and other initiatives to ensure leadership in those areas
-
Develop powerful claims and insights to drive business growth
-
Oversee all activities to ensure that it is in line with global brand strategy and corporate guidelines
-
Improve profitability through advising and suggestions on cost controls, pricing management, and monitoring and justification of all marketing spend (Profits & Losses responsibility)
-
Champion innovation in products and processes in order to achieve competitive advantage
-
Communicate and ensure application of best practice in brand management to optimize efficiency and effectiveness
-
Budget responsibility for all marketing spend (shared with Marketing Manager)
-
Develop relationships with media, advertising, PR, audit and market research agencies
-
Actively participate as appropriate in wider business project teams
Qualifications:
-
4+ years of overall marketing experience
-
Outstanding business leadership skills
-
Ability to operate in a matrix environment and manage multiple stakeholders
-
Proven Very Strong Knowledge of the Marketing «tool-kit», including successful experience in concepts/copy development
-
Proven Strong Thinking and Problem-Solving skill
-
Proven Strong Initiative and Follow Through skill
-
Strong communication and persuasion skills
-
Good networker
-
Good command of Word, PowerPoint
