Head CRM (iGaming)

We are looking for Head CRM for our partner in the gambling/betting niche.

Responsibilities:

• Management of player retention strategies (primarily, bonus management experience is important here), including the development and implementation of bonus programs.
• Formation and optimization of business processes in the marketing department.
• Analysis of player behavior and development of personalized offers to increase loyalty.
• Management of operational marketing, including planning and execution of marketing campaigns.
• Implementation and management of marketing automation tools.
• Monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of CRM campaigns.
• Analysis of market trends and the competitive environment to identify growth opportunities.
• Coordination with other departments to ensure consistency of marketing efforts.

Requirements:

• Experience in managing bonus programs and player retention strategies.
• Deep understanding of CRM systems and analytics tools.
• Experience in senior marketing positions, preferably in the gaming industry.
• Excellent communication and organizational skills.
• Ability to work in a fast-changing environment and adapt to new challenges.
• Excellent analytical and strategic skills.
• Ability to effectively manage a team and inspire employees.
• Experience working with data and analytics to make informed decisions.
• Experience working with marketing automation and analytics tools.

We offer:

• Collaboration with industry experts: Opportunity to work with professionals in the gaming industry.

• Fully remote work: The flexibility to work from anywhere.

• International environment: Work in a multinational and diverse team.

• Professional development: Training, workshops, and career growth opportunities.

• A team of professionals: Join a skilled and supportive team.

We are looking forward to having you join our dynamic and innovative company!