About Us
We are the #1 brand in the Travel Wipes category on Amazon US. We are a fast-growing startup with an ambitious goal to build a $100M brand. We create cute and convenient products that clearly stand out from competitors. 2025 was a breakout year for us: we achieved 10× revenue growth to multi $M and entered into retail 800 Target stores across the US. Our international A-player team works from North America, Europe and Asia. If you value speed, ownership, and building a category leader from scratch — you’ll fit right in.
About the Role
We are looking for a Head of Content to lead and scale our short-form content production system, with a direct impact on views, conversions, and revenue.
This is an operational leadership role with full ownership over content performance. You will:
- Own the end-to-end content production system
- Optimize processes, resources, and output quality
- Lead the team and external partners
- Be accountable for content performance and P&L impact
Content Production Setup
- Head of Content — owner of strategy and results
- Content Managers — day-to-day execution
- UGC creators — video production
- Editing — outsourced partners
- AI content specialists — working from briefs
- Scripts & ideas — collaborative workflow
Your goal is to ensure consistent output, quality, and scalable performance.
Key Responsibilities
- Lead and optimize short-form content production (UGC, AI, outsourced editing)
- Build and manage a high-performing creator and content team
- Define and execute content strategy across TikTok / Reels / Shorts
- Test, iterate, and scale winning formats
- Own content performance metrics (views, retention, conversions, sales impact)
- Make data-driven decisions on scaling, optimization, and resource allocation
- Work closely with marketing and design teams
Who We’re Looking For
- Experience leading or scaling short-form content production (UGC, creators, outsourced teams)
- Deep understanding of TikTok / Reels / Shorts and recommendation dynamics
- Strong performance mindset: ability to connect content to conversions and revenue
- Systems-driven operator with ownership over processes, output, and results
- Data-informed decision-maker (testing, iteration, scaling)
- Comfortable working with distributed teams and external partners
What We Offer
- Full-time. 100% remote, work from any time zone
- $3-5K fixed + performance KPI tied to sales
- 28 paid vacation days per year + holidays + paid sick leave
- Opportunity to build and lead the content function of one of the fastest-growing brands in the category
- Culture of freedom and ownership — no time tracking, no micromanagement, only results
How to apply
Please send a message asking for the application form. No need to write a cover letter or send cases — all required information will be requested in the form.
