Country Sales Manager

Responsibilities:

• Develop and execute the sales strategy for Haier home appliances in Turkmenistan, in line with regional targets set by management;
• Identify, onboard, and manage relationships with distributors and key retail partners across Turkmenistan;
• Monitor sell-in and sell-out performance, manage stock levels at distributor/retail level, and prevent stockouts or overstock situations;
• Negotiate trading terms, pricing, and promotional support with distributors and retail chains;
• Track competitor activity (pricing, promotions, new product launches) and report market intelligence to management;
• Plan and coordinate trade marketing activities, in-store promotions, and product launches with local partners;
• Prepare regular sales reports, forecasts, and market analysis for management review;
• Represent the company at trade events, retailer meetings, and negotiations in Turkmenistan;
• Coordinate with logistics/supply chain to ensure timely product availability in-market;
• Support development of after-sales service network coverage together with relevant departments.

Requirements:

• Higher education, preferably in Business, Economics, Marketing, or related field;
• 3+ years of sales experience in FMCG, durables, or home appliances; prior experience managing distributors/retail partners in Turkmenistan or Central Asia strongly preferred. Experience working with international (especially Chinese) manufacturers is a plus;
• Strong understanding of the Turkmenistan retail and distribution landscape, including key players in electronics/home appliances;
• Strong negotiation and relationship-management skills, self-motivated and able to work independently in a remote setup, analytical mindset, proactive communicator;
• Sales planning and forecasting, distributor/KPI management, trade marketing basics, budget management;
• MS Excel (intermediate/advanced), MS PowerPoint, Word; experience with CRM or ERP systems is a plus;
• Russian and Turkmen (fluent, required); English (intermediate or above, for reporting/communication with regional management); Mandarin Chinese is a plus but not mandatory.

Terms:

• Employment in a successful international company in accordance with the Labor Code of Turkmenistan;
• Competitive salary based on experience and qualifications;
• Quarterly performance-based bonuses after completion of the probation period;
• Opportunities for professional growth, international exposure, and career development in the consumer electronics industry.