з/п не указана
Москва
Более 6 лет
The Role
- STRATEGY
- Determine the appropriate strategy for brands' in portfolio to achieve long term company’s objectives for sales, profits and growth. Interpret the strategies into the build-up of 3-year Plan, Annual Budget and Brand Plans
- PLANS
- Direct & coach the team to develop detailed, calendarized and actionable plans that will ensure completion of annual brand KPIs
- EXECUTION
- Direct & coach the team to come up with quality briefs, creative proposals & excellence in executions — in line with Brand/ Company’s standards & code of ethics, and working in partnership with other Departments
- BUSINESS PERFORMANCE
- Review and deep-dive into relative/ absolute performance of the brands (prices, sales, shares, profitability, awareness, image, competitive activity) to identify any necessary corrective actions.
- TRENDS
- Monitor in an open-minded way, local & global consumer/ business trends to embed them in Brand Strategies and further differentiate vs competition
- TEAM
- Recruit, develop, manage & motivate the team to ensure that each employee is of high standards, complies with Company’s policies and is offered a career path for his/her professional development
- CROSS-FUNCTIONAL
- Actively contribute to Company’s cross-functional initiatives. Build constructive relationships with other departments (Trade Marketing, Commercial, Finance, Purchasing, Legal, Operations, HR) to ensure smooth execution of the plans and contribute to Company’s positive mindset.
- AGENCIES
- Ensure proper briefing, direction/ feedback to partner agencies. Evaluate, together with the Purchasing team, the quality of our external agencies on an annual basis.
- A&P BUDGET
- Manage A&P expenditure on a regular basis to ensure conformity with the budget. Evaluate, on an on-going basis, A&P re-allocation among activities and/or brands.
- BRAND Cos
- Build and manage tight relationship with Brand Cos to ensure: alignment with Global Brand strategies, update of activities/performance in Russia, input from the Russian market into Global Strategies & Assets Development.
The Candidate
- Higher Education preferably in Marketing / Business
- 10+ years' experience in FMCG with successful people management experience
- Excellent organizational, communication and leadership skills. Team building spirit
- Strategic thinking and analytical skills
- Strong self-engagement personality and exemplarity
- Positive mindset, opened mindedness, adaptability, entrepreneurship, think out of the box
- English
