з/п не указана
Москва
От 3 до 6 лет
This position drives the development of Categories through category analysis and implementation of Country marketing plan & strategy.
Main responsibilities:
- Keep track, evaluate, communicate changes in categories, customer dynamics and recommend action steps
- Create and implement Category Management projects with Key Accounts
- Lead & drive Category development projects
- Support organization with category management & marketing expertise
- Support the marketing team in key projects with Key Accounts
- Support the sales organization with category management expertise
In detail:
- Understand thoroughly the Russian market for required categories
- Category development tools: instore navigation, assortment analysis, shelf space management
- Develop category & new launches selling stories, tailored for top retailers
- Minimum Stock List management
- NPI/NPD evaluation and support
- Shelving& Merchandising guidelines. Trainings for Field Force
- Support the Key Accounts with Category management projects to achieve sales and growth objective
- Ensure implementation of sales & marketing cycle plans based on agreed annual business plan
- Support commercial team with category, sales, trade marketing and market knowledge
- Build platform among Key Customers for long-term business growth by providing superior support and excellence in execution
- · Build platform among consumers by providing them with programs meeting their needs
- Proactively drive the export of ideas, programs & success stories from / to other Key Customers
- Build relationship with Marketing & Key Opinion Leaders
- Work closely with agencies and external suppliers
Job Requirements:
- Higher education
- 3 years + of commercial experience (preferably international FMCG in category development management)
- Solid sales & marketing knowledge & experience
- Trade marketing knowledge
- Financial understanding of running a business (P&L management)
- Understand and anticipate customers' needs and have a strong customer focus
- Be able to effectively manage external relationships to ensure the timely delivery of appropriate tools, materials and support
- Understand how to effectively measure Category management project
- Excellent presentation skills
- English upper-intermediate
- Knowledge of Nielsen/Iquvia Data base, knowledge of Spaceman
