Marketing Specialist (cTrader marketplace)

Spotware is seeking a highly skilled and experienced Marketing Specialist for our cTrader marketplace with a strong background in e-commerce to join our team in our Limassol office. The successful candidate will lead the development and execution of strategic marketing initiatives to grow and expand our new Marketplace product.

The ideal candidate will have a proven track record in developing and executing marketing strategies that align with the company’s goals, creating impactful marketing campaigns from scratch, and analyzing their effectiveness.

Communication language: Russian

Location: Limassol, Cyprus (relocation needed)

Responsibilities:

• Develop and implement marketing strategies that align with the company’s goals.
• Conduct market research, understand the target audience, and identify marketing and growth opportunities.
• Collaborate with team members to understand product offerings and to develop and optimise effective marketing communication
• Create and execute campaigns across various digital channels, including email, social media and paid advertising.
• Create compelling marketing material, including press releases, LinkedIn posts, product brochures, newsletters, and more.
• Measure and analyse the success of campaigns using data and analytics tools.
• Create and distribute regular reports on key metrics, insights, and recommendations to optimize marketing efforts.
• Experiment with and implement innovative digital marketing strategies, tools and best practices to consistently improve ROAS.
• Stay up-to-date with digital marketing trends, competitor activities and new technologies, and make recommendations for how the company can stay ahead of the curve.

Requirements:

• Bachelor's degree in Marketing, Mass Communication, New Media, Public Relations, or a related field. A master's degree is a plus.
• 4+ years of demonstrable relevant experience, focusing on e-commerce.
• Experience in marketplaces is a must.
• Proven experience in developing and executing successful marketing strategies and campaigns from scratch.
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Proficiency with marketing analytics tools such as Google Analytics
• Innovative thinker with a keen eye for detail and the ability to identify trends.
• Strong interpersonal, verbal, and written communication skills in English.
• Ability to work independently and as part of a team in a fast-paced environment.

We offer:

• Private medical insurance.
• Relocation package (if applicable), including work permit arrangements.
• Welcome baby bonus.
• Birthday voucher.
• Fully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on Fridays.
• Opportunities for professional growth.