Customer Insights Manager

Дата размещения вакансии: 07.10.2024
Работодатель: Лаборатория Касперского
Уровень зарплаты:
з/п не указана
Город:
Москва
Ленинградское шоссе 39Ас1
Требуемый опыт работы:
От 3 до 6 лет
The main mission of this job is to work closely with the internal clients to support business decision process with required information / data. CIM helps and collaborates with other departments in creating of research briefs, selects the appropriate methodologies and techniques to provide insights to the underlying business issues. CIM conducts the primary regular and ad-hoc customer research projects, coordinates external suppliers and agencies, oversees the research process, conducts desk research. In case of the in-house research projects, CIM develops research design and tools, analyzes the results and provides reports and recommendations.

The work assumes an office format (4 days in the office/1 day remotely).

Key responsibilities:

  • Working with internal clients to define business objectives, research objectives and tasks, elaborate research briefs
  • Selecting the most appropriate research methodology and techniques
  • Designing qualitative and quantitative research
  • Conduct qualitative and quantitative research projects using DIY tools
  • Briefing of contractors, budgeting research projects run by third-party’s providers
  • Developing and overseeing the design of research tools (questionnaires, moderator guides etc)
  • Managing and mentoring research agencies and external research / analytical agencies (contractors)
  • Analyzing / preparing reports and reviewing the analyses and reports, prepared by contractors — ensuring accuracy, logical consistency and value-add
  • Developing robust storytelling to be incorporated into marketing, sales and other materials
  • Classifying the research results and providing the internal requestors access to them

Required experience:

  • 2+ years of experience in research industry;
  • English B2;
  • Statistic SW (SPSS is preferable);

  • DP background is preferable;

  • Experience with software products or services as a plus;
  • Working experience at an agency as a plus.