Social Media Manager / Специалист по работе с социальными сетями

Job Duties:

1. Develop social media content strategy targeting TA to quickly expand OPPO community on TG and VK and to improve engagement rate.

2. Monitor trending topics on Russian social media platforms, analyze the reason for trending and foresee the upcoming hot topics among TA.

3. Operate brand accounts on all social media platforms, update the accounts with contents with local insights, quickly follow up the social media hot topics with creative product integration.

4. Analyze the performance of brand social media accounts and competitors' accounts, and cross check the content performance with insight from user survey.

5. Support campaign team to develop relevent social media amplification plan.

Requirements:

• Relevant working experience, familiar with hyping contents and trending key opinion leaders on social media, especially on telegram and VK. Experienced in working with bloggers and key opinion leaders.
• Able to create social media content and analyze the content quality based on the deep understanding of target audiences.
• Worked with VK public groups, telegram channels, micro bloggers and key opinion consumers on telegram and VK.
• Has the experience of managing social media content shooting, especially video-shooting onsite.
• Office based work.