Brand manager (Oncology)

Responsibilities:

• Develop brand strategy, including positioning, tactics, defined brand advantages, brand guidelines, marketing campaigns, brand vision and value proposition for customers and public officials;
• Develop launch project plan and content for integrated brand and launch teams;
• Monitor and control brand budgets, forecasts and expenses, evaluate cost effectiveness and results;
• Develop and manage patient access and support programs, ensuring patients receive and benefit from their treatment;
• Run market research programs & market insights for responsible brand and monitors /anticipates market development, provide recommendations to the management;
• Plan and organise different types of events, e.g. reginal and national events such as product congresses, symposiums, seminars, educational events, etc;
• Lead a cross-functional team to execute the brand strategy, monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives;
• Define customers needs, collect and analyze customer insights, drive brand and customer loyalty and increase brand recognition;
• Support the field team with customer presentations and customer requirements;
• Build meaningful relationships with external partners - scientific leaders;
• Build digital marketing startegy, leverage advanced Generative AI/automation tools.

Key Skills:

• Strong and proven analytical skills
• Excellent MS Office skills (MS Excel, MS PowerPoint)
• Excellent Communication skills
• Self-management skills
• Work experience in consulting is desirable, experience in a pharmaceutical company is required, work experience in the oncology area is required.
• What we offer:
• Dynamic environment, variety of nonstandard tasks and opportunity to use different approaches
• Career opportunities
• Salary is discussed with a successful candidate individually
• Annual bonus and insurance package