Senior Brand Manager

Дата размещения вакансии: 24.10.2024
Работодатель: ANCOR
Уровень зарплаты:
з/п не указана
Город:
Москва
Требуемый опыт работы:
От 3 до 6 лет

Our partner, a large non-food FMCG company, is looking for a Senior Brand Manager reporting to Marketing Manager.
Responsibilities:

  • Strategy and brand positioning development for the iconic brand;
  • Preparation & implementation of a yearly marketing plan for brand;
  • NPI generation, approval & execution within organization
    Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…);
  • Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, in cooperation with Market research agencies;
  • Initiation of relevant consumer/shopper researches to build brand strategies, activity plans and initiatives;
  • Preparation of recurring brand performance reports & presentations (including brand financials, market analysis, etc.);
  • Close work with Trade marketing, NRM, Sales and Supply chain teams to develop, execute launches and promotion activities;
  • Brand budget set up and management;
  • Leading of 1 direct report.
    Requirements:
  • Relevant and successful experience (3+ years) in multinational FMCG company as a Senior Brand Manager;
  • English - Upper-Intermediate and higher.