Customer Engagement Manager (Digital marketing)

Responsibilities:

• Lead the technical development of HCP portal/patients portals/App, managing roadmap, sprints and features development; align with content strategy;
• Analyzing and improving customer engagement with web portal/app, including preferences and HCP, patients’ behavior;
• Analyzing GA metrics, Customer 360 performance metrics;
• Leading regular performance review meetings for HCP portal/patients/app; preparing recommendations to improve customer experience and content personalization for MKT, MED;
• Preparing guidelines for web/app effective usage from CX perspective;
• Process improvement in content preparation and activation across channels in collaboration with cross-functional teams;
• Being SPOC for web/app portal requests from FF, providing answers via regular digests, Q&A sessions, deployment presentations;
• Leading pilot projects;
• Managing vendors, participate in tender processes;
• Monitoring customer experience trends for HCPs, patients, presenting at CE team meetings.

Requirements:

• University degree (Medical, Pharmaceutical, Economics, Management, Marketing);
• 3+ years experience in digital functions in a top pharmaceutical company;
• Strong understanding of Russian pharmaceutical customers with focus on Pharmacists and HCPs;
• Knowledge of industry-specific codes of practice or conduct, advertising codes, regulatory directives and guidelines, including legal regulations and AIPM;
• Successful experience of introduction and implementation of new omni-channel / digital practices in a pharmaceutical company;
• Strong organizational, analytical and project management skills
• High level of leadership, collaboration, client focus and innovation
• Advanced user of MS Office programs
• English – Intermediate level

We offer:

Taking care of you and your loved ones:

• Extended insurance programs (life insurance, health insurance with dentistry for you and one close relative)

• Additional payment for sick leave

• 5 additional paid vacation days per year

• Remote psychological assistance from RESO

• Discounts and special offers from the company's partners

Competitive social package:

• Food subsidy
• Payment for mobile communications
• Laptop

Working in a beautiful office in the center of Moscow in a hybrid format: 3 days from the office and 2 days from home

Professional development:

• Corporate training and development programs
• Individual development plan for each employee
• Corporate online library

Engaging corporate life:

• Online communities to support your hobbies and find like-minded people
• Corporate Volunteering program
• Corporate parties and events
• Summer internships for employees' children
• Webinars with internal and invited speakers

And much more!