Москва
Our client, a large International pharmaceutical company SANOFI is looking for a candidate for a MCE manager .
Main responsibilities:
- Development and implementation of omnichannel strategy for CHC brands;
- Analytics and evaluation the effectiveness of omnichannel promotion, providing analytical support to brand teams;
- Owning digital projects: Planning, launch, optimization and analytics of campaigns for healthcare professionals and pharmacists on digital platforms;
- E-mail & messenger marketing: data base segmentation, scenarios, CJ, ab tests, analytics;
- Content creation with creative agencies (articles, videos, interactive formats, quizzes etc);
- Collaboration with cross functions: SF, SFE, Medical, Finance, Legal;
- Budget management;
- Partner agencies and platforms management;
- Keeping up to date trends and implement market best practices.
About you:
- Relevant experience in digital or omnichannel in pharmaceutical industry/ consulting/ agencies for 2+ years
- Digital and web analytics knowledge and data-driven thinking
- Knowledge of CRM/CDP management, websites product and CJ experience
- Strong analytical skills, project management, communication and presentation skills
- English (business communication level).
Conditions:
- Competitive salary and annual bonus level,
- Medical insurance (for the employee and children),
- Work in a team of highly qualified professionals from one of the largest pharmaceutical companies;
- Official employment in the company.