We are looking for a Digital Marketing Analyst (Performance) to join our growing marketing team
Our ideal candidate comes from a small IT company that focuses on the U.S. and European markets. You have experience working in a lean marketing team, handling various aspects of digital marketing, and making a direct impact on growth. The role requires expertise in marketing analytics and website optimization. The candidate should have a solid understanding of conversion rate optimization (CRO), UX/UI principles, and extensive experience in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including complex integrations and building marketing analytics dashboards and reports. While SEO execution is not required, you should be able to set and oversee SEO tasks for specialists. This is a fully remote position.
About the Company:
A multiproduct software company and a global provider of integration services. Founded in Europe, the company has evolved from a developer of a single flagship product to a market leader of multiple solutions. Today, the company boasts a rich global customer and reseller network in 150+ countries.
Key Responsibilities:
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Take ownership of website marketing performance: define and implement strategies to maximize user experience and conversion rates, conduct regular experiments, and track results.
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Collaborate closely with product marketing and sales teams to enhance lead flow and optimize conversion rates throughout the customer acquisition funnel.
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Develop and execute paid acquisition strategies (LinkedIn, Meta, Google Ads, etc.) to drive inbound leads with a positive ROMI.
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Manage Google Analytics, Google Tag Manager, Search Console, and other marketing tools to ensure accurate data tracking.
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Collect and analyze marketing data from various sources, including web analytics, CRM, sales & product dashboards, and cross-channel attribution models, and generate regular analytical reports for the team.
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Work closely with SEO, design, web development, IT, product, and other teams to ensure alignment and seamless execution of marketing strategies.
Requirements:
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Bachelor’s degree in marketing, data science, business analytics, or a related field.
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In-depth understanding of digital marketing strategies, including down-funnel analysis and key efficiency parameters of each digital marketing channel (SEO, social media, email marketing, content marketing, etc.).
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Minimum of 3 years of direct experience in marketing analytics, web, and data analysis, using tools such as Google Analytics (GA4), Google Tag Manager, Google Search Console, HubSpot or Zoho CRM/Forms, etc.
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Experience conducting UX/UI research, A/B testing, and website conversion rate optimization.
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Proven experience with paid ad platforms (Google Ads, META, LinkedIn, etc.), delivering positive ROMI results.
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Strong skills in creating clear, concise presentations and reports to communicate findings and recommendations to both marketing and non-marketing stakeholders.
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Proven experience collaborating across cross-functional teams, showcasing adaptability and strong communication skills.
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English proficiency: C1.
Nice-to-Have:
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Certifications in relevant data analysis tools (e.g., Google Analytics, Power BI, Adobe Analytics).
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Experience working with data visualization tools (Looker Studio, Tableau, Power BI, etc.).
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Advanced proficiency in Microsoft Excel / Google Sheets.
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Experience with cohort analysis.
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Basic knowledge of SQL.
What We Offer:
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Compensation starting from 2,300 EUR on a B2B contract.
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Advanced professional growth opportunities, working with cutting-edge technology in an international market.
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Friendly coworkers in a results-driven and dynamic environment.
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Health insurance, if available in your location.
Join our team and contribute to building world-class digital marketing strategies!
