Retail Marketing KA Executive is responsible for adaptation and implementation of 7Ps strategy in related Customers.
Key Job Responsibilities:
1. 7P Strategy Deployment
- Adapt 7P strategy to customer formats.
- Lead activity grid & plan GtN spending.
- Manage assortment & NPL grid.
- Implement promotional strategy to deliver volume, monitor on-going, and make recommendations where necessary.
- Lead customized activities (BTL, events, etc).
- Work with POP specialist to ensure best in class visibility.
2. Customer team Support
- Provides input on customer/ RE perspective.
- Supports team to identify opportunities for growth.
- Support Logistics to drive Customer Sales Planning (DP).
- Communicates 7P plans to Operations and monitors implementation.
- Ensure alignment between customer plan & RE strategy.
- Participate in Customer meetings & reviews.
- Champions shopper insights.
- Adapt NPL selling-story to Customer to ensure flawless launch.
3. Analytics
- Evaluate the effectiveness of promo and make recommendation based on scan-data.
- Build correlations between sales & Nielsen to ensure the best action plans to grow market share.
- Lead RGM to deliver profitable growth.
- Understand competitive landscape.
Required Qualification / Experience:
- Higher Education.
- Experience on marketing position in FMCG (2-3 years).
- Experienced Excel, PowerPoint.
- English (not less than Upper-Intermediate).
- Experience in support function is preferable.
We offer:
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Competitive salary & benefit package.
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Opportunities for career & professional growth.
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Friendly working environment.
