з/п не указана
Москва
От 3 до 6 лет
The Role
- Develop customer and shopper marketing strategy together with the Shopper & Trade Marketing Director, in close collaboration with the brand marketing and sales teams
- Implement approved customer and shopper marketing strategies
- Develop and approve trade marketing plans and budgets for the TOP 10 key retailers and TOP 5 key retail formats
- Execute trade marketing plans (Game Plans) and monitor budget compliance by brand, sales channel, and key clients
- Collaborate with the category management department to develop, launch, implement, and monitor category projects with key clients
- Implement channel strategies and TOP 10 key retailer initiatives in cooperation with the commercial department
- Develop and approve promo strategies across all key sales channels by SKU
- Implement and evaluate the effectiveness of agreed promo strategies across all key sales channels by SKU
- Prepare materials for negotiation campaigns with top key clients
- Participate in negotiation campaigns jointly with the sales department within the scope of responsibility
- Monitor in-store execution standards: listings, planograms, POSM placement
- Develop ideas and implement corporate gifts and selling kits for key partners
- Develop and implement motivational programs for sales department employees, control execution, and summarize results
- Conduct field visits to key chains and retail at least once a month to monitor company activities and key competitors
- Lead and manage the team
- Comply with internal company policies and procedures, uphold corporate values
The Candidate
- 5+ years of experience in shopper and trade marketing
- Strategic thinking, strong analytical skills
- Excellent communication skills, ability to build relationships with external and internal partners
- Desire and ability to work in a team, strong leadership and management qualities
- Ability to multitask, take initiative, and work independently
- Responsibility, punctuality, attentiveness, meticulousness
- English
