Пушкинская улица 104/32
SMM Specialist (Middle/Middle+)
Location: Remote
Company: SEO Care
About Us
SEO Care is a performance-driven digital marketing company specializing in SEO, paid media, and content strategies for international clients. We are expanding our marketing team and looking for a skilled SMM Specialist (Middle/Middle+) who has hands-on experience managing social media campaigns for the US market.
Key Responsibilities
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Develop and execute social media strategies tailored for the US audience (Facebook, Instagram, LinkedIn, Twitter/X, TikTok).
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Manage content calendars, schedule posts, and oversee day-to-day activities across platforms.
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Collaborate with content creators and designers to produce engaging, brand-consistent materials.
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Analyze performance metrics (reach, engagement, conversions) and optimize campaigns for better ROI.
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Research audience insights, competitors, and industry trends to adjust strategy.
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Support paid social campaigns in cooperation with the performance marketing team.
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Manage community interactions: respond to comments, messages, and maintain brand voice.
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Report regularly on KPIs and provide actionable insights.
Requirements
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3+ years of proven SMM experience, with focus on the US market.
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Solid understanding of US audience behavior, content trends, and platform algorithms.
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Strong portfolio of successful social media campaigns for US-based clients/brands.
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Familiarity with social media analytics tools (Meta Business Suite, Hootsuite, Sprout Social, etc.).
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Ability to write engaging content in native-level English.
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Experience collaborating with designers, copywriters, and paid media specialists.
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Data-driven mindset with strong analytical skills.
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Self-organized, proactive, able to work independently.
Nice to Have
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Experience in B2B marketing or SaaS/IT niche.
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Knowledge of SEO basics and how social media integrates into overall digital strategy.
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Paid social ads setup and optimization (Facebook Ads, LinkedIn Ads, TikTok Ads).
What We Offer
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Remote-first culture with flexible working hours.
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Opportunity to work with international projects, mainly in the US.
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Professional growth within a performance-oriented digital agency.
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Competitive compensation (to be discussed individually, depending on experience).
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Friendly team and supportive environment.