Head of Marketing - CPA Net/Руководитель отдела маркетинга

Руководитель отдела маркетинга

Key Responsibilities

A. Integrated Marketing Delivery (Condensed: Strategy + Execution + Optimization)

• Build and run a lean marketing operating system: monthly plans, campaign briefs, channel priorities, and a clear content/event calendar.
• Ensure consistent positioning and messaging across core touchpoints (site/landing pages, decks, event materials, community communications).
• Coordinate production and deployment of marketing assets through vendors and internal stakeholders; maintain quality and speed.
• Maintain performance visibility and continuous improvement (basic reporting cadence, post-campaign reviews, iterative optimization of messaging, creatives, and publisher-facing touchpoints).

B. PR, Communications, Events & Affiliate Ecosystem Presence (Primary Focus)

PR & Brand Communications

• Own Affscale’s PR strategy and narrative: credibility, trust, and differentiation for publishers.
• Build and maintain relationships with affiliate/CPA media, portals, and community administrators globally; drive placements, interviews, and brand mentions.
• Create and manage the PR pipeline: press releases, thought leadership, case studies, founder/executive visibility, partnership announcements.

Events (Industry Conferences, Meetups, Webinars)

• Own end-to-end event marketing and communications:
  • Pre-event: warm-up campaigns (announcements, teaser content, speaker/agenda highlights, press outreach, community activations).
  • During event: support BD on booth/meeting enablement, media coverage, on-site engagement tools, content capture.
  • Post-event: recap content, lead capture consolidation, segmented follow-up content, and structured handover to BD.
• Build an annual event plan and ensure Affscale has a repeatable “event engine” (playbooks, collateral templates, lead capture flows).

Community & Reputation

• Ensure ongoing presence in relevant affiliate communities and channels (Telegram/Discord/forums/portals), with region-aware messaging and localized credibility.
• Monitor reputation signals and partner sentiment; rapidly address messaging gaps with fact-based communications and proof points.

C. Cross-Functional Collaboration (BD, AM, Data/IT, Commercial)

1) With BD Team — Lead Acquisition & Conversion Enablement

• Generate inbound publisher leads through PR, events, communities, and targeted campaigns; deliver lead context (source, intent, campaign narrative).
• Set and maintain a clean handover process (lead routing, follow-up expectations, definitions of qualified lead).
• Align weekly with BD on lead quality feedback, objections heard in the market, and content that improves conversion.

2) With AM Team — Activation, Retention & Publisher Support

• Provide AM with marketing toolkits that make publishers easier to activate:
  • updated proven creatives/materials, offer USPs, strong GEO narratives, trust proof points, and case-driven messaging.
• Partner with AM on retention programs (webinars, partner communications, community activations, loyalty initiatives).
• Convert publisher feedback into improved positioning, FAQs, materials, and partner-facing communications.

3) With Data & IT — Tracking & Visibility

• Define and implement minimum viable tracking for marketing → lead → BD outcomes (as systems allow).
• Work with Data/IT to improve visibility dashboards and attribution logic incrementally (practical, not theoretical).

D. Agency / Vendor Leadership & Execution Management (Critical)

• Select, brief, and manage agencies/freelancers across PR, design, copywriting, video, SEO/content, and event support.
• Own deliverable quality control: brand consistency, factual accuracy, and output readiness for BD/AM usage.
• Build repeatable processes: briefing templates, editorial standards, approval flows, and asset libraries.
• Manage vendor performance: timelines, budgets, priorities, and continuous improvement.

III) Requirements

• Strong experience leading marketing/communications in a lean setup (you execute and you manage vendors).
• Demonstrated capability in PR, events, and affiliate ecosystem communications (media relations, community presence, conference activation).
• Solid understanding of affiliate/CPA networks and publisher acquisition dynamics; existing connections in the space are a strong advantage.
• Ability to produce high-quality briefs, messaging, and materials that enable BD/AM conversion and retention.
• Analytical mindset: comfortable with structured reporting, prioritization, and evidence-driven iteration.
• Strong English communication skills (written and verbal). Additional languages are a plus.

IV) Nice-to-Have

• Experience in Nutra / health & beauty or multi-GEO operations (SEA, LATAM, CIS, etc.).
• Experience building brand presence globally through affiliate media/portals and conferences.
• Working knowledge of SEO/content systems, CRO, and performance marketing fundamentals (to coordinate vendors effectively).