Ведущий менеджер по активации продаж

Responsibilities:

• Support & realize SPO1 AFH customers marketing activations strategy development
• 2-3 times per week support sales teams in Customers meeting to embed AFH marketing strategy execution in specific Customer.
• Execute marketing piece within AFH Customer streams: internal (e.g. Customers Reviews, Customers AOPs) and external
• Supports Sales Teams by utilizing PepsiCo capabilities to deliver strategically important activation in TOP customers to build brand awareness
• Drive commercial and actionable business solutions through fact-based Selling Stories, successful marketing activations;
• Increase sales team’s selling due to marketing activations in AFH customers
• Find opportunities to developing activation in AFH customers. Execution marketing activation realization.
• Develop new tools for sales team to build brand awareness in AFH customers
• Develop special projects & POSM for AFH - activations, multi-packs, DMPs to increase off-take and increase sales in outlets.
• A&M/CDA contracts – develop visibility strategy in customers to reach HALO effect, document flow
• Work with supplier - development of POSM, selection of the most suitable to PepsiCo's global strategy.
• Close cooperation with brand teams, DX, insight and other teams to realize AFH marketing strategy & be in line with PepsiCo brands goals

Requirements:

• 3 years+ experience in FMCG, ideally in customer marketing, trade marketing, marketing, sales, insight, commercial
• Capability to analyze marketing activation through all available sources of information so as to identify category strategic drivers for growth
• Experience of working for, or with Horeca to deliver tangible results in marketing projects
• Strong statistical and analytical skills, ability to working with large quantities of data, and recognize trends and connections in data
• Demonstrated ability to work with Customer teams (external and internal), external agencies and with other markets
• PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools

Conditions:

• Official employment with "PepsiCo Holdings";

• 5/2 work schedule from 9:00 AM to 6:00 PM;

• Stable salary with annual salary increases based on performance;

• Voluntary health and life insurance;

• Corporate training;

• Opportunities for professional and career growth in an international company with strong corporate values ​​and standards.