Digital Manager (MCM, OCM)

Дата размещения вакансии: 05.07.2024
Работодатель: TEVA
Уровень зарплаты:
з/п не указана
Город:
Москва
Валовая улица 35
Требуемый опыт работы:
От 3 до 6 лет

Purpose:

Leading the development of omni-channel and digital communications for customers (HCPs) in order to ensure long-run brand awareness, sales growth and high distribution level of Teva products in Russian pharmaceutical market.

Responsibilities:

  • Sales volume, market share and profitability whilst securing the investments;
  • Implementation of Promo Digital Plan for Customers incl. MCM, OCM campaigns, On-line webinars, on-line tests, interactive presentations, and others;
  • Coordination and control of all digital materials' availability in line with brand cycle and customer needs
  • Regular integration with Field Force on proper usage of materials for remoted and hybrid calls,
  • Development of recommendations for CVP (brand marketing) on course correction re. digital materials (CLM, Approved emails, response rate, reading up to the end, SF and Customer qualitative feedbacks)
  • Development of tailor-made offers for Customers in line with their typologies
  • Leading the digital activities for Customers' professional social networks, interaction with the service vendors

Requirements:

  • University degree (Medical, Pharmaceutical, Economics, Management, Marketing);
  • 3+ years experience in digital functions in a top pharmaceutical company;
  • Strong understanding of Russian pharmaceutical customers with focus on Pharmacists and HCPs;
  • Knowledge of industry-specific codes of practice or conduct, advertising codes, regulatory directives and guidelines, including legal regulations and AIPM;
  • Successful experience of introduction and implementation of new omni-channel / digital practices in a pharmaceutical company;
  • Strong organizational, analytical and project management skills
  • High level of leadership, collaboration, client focus and innovation
  • Advanced user of MS Office programs
  • English — Intermediate level
We offer:

Taking care of you and your loved ones:

  • Extended insurance programs (life insurance, health insurance with dentistry for you and one close relative)

  • Additional payment for sick leave

  • 5 additional paid vacation days per year

  • Remote psychological assistance from RESO

  • Discounts and special offers from the company's partners

Competitive social package:

  • Food subsidy
  • Payment for mobile communications
  • Laptop
  • Corporate car or car allowance

Working in a beautiful office in the center of Moscow in a hybrid format: 3 days from the office and 2 days from home

Professional development:

  • Corporate training and development programs
  • Individual development plan for each employee
  • Corporate online library

Engaging corporate life:

  • Online communities to support your hobbies and find like-minded people
  • Corporate Volunteering program
  • Corporate parties and events
  • Summer internships for employees' children
  • Webinars with internal and invited speakers

And much more!