Head of Brand

We are seeking an experienced and strategic-minded professional to join our team as the Head of Brand. As the Head of Brand, you will play a key role in shaping and driving the overall brand strategy, identity, and positioning of our organization.
Responsibilities:

• Develop and implement a comprehensive brand strategy that aligns with our company's goals,
• Values, and target audience.
• Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms.
• Lead the development and execution of integrated brand marketing campaigns to enhance brand awareness, drive customer engagement, and increase market share.
• Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives.
• Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth.
• Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition.
• Oversee the development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience.
• Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage.
• Build and maintain strong relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.
• Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience as a Brand Manager or in a similar role, preferably within a consumer-driven industry.
• Strong strategic thinking and analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent creative and visual thinking abilities, with a deep understanding of brand identity, design principles, and storytelling.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels.
• Strong project management skills, with the ability to prioritize multiple projects, meet deadlines, and deliver high-quality results.
• An innovative mindset, with a passion for exploring new brand opportunities and staying ahead of industry trends.
• Experience in managing and developing a team, fostering a positive and creative work environment.
• Proficiency in using brand management tools, market research platforms, and project management software.

Apart from competitive package, we offer:

• Taking part in shaping whole industry.
• Unlimited markets — we are operating worldwide. Our common expectation within teams is to think bigger and ambitious.
• Yearly bonuses based on business performance.
• Hybrid type of work.
• Voluntary medical insurance after probation period