Digital media strategy and management
-
Category digital & media full-funnel strategy development & implementation
-
Category media budget management
-
Development of 360 digital eco system, alignment of all O+O touch-points and product focuses
-
Digital content golden rules implementation
-
Targeting segments management
-
Agency briefing (with BM)
-
Media plan adjusting and validation, campaign effectiveness management (incl. PBA)
-
Campaign operational management: meetings set-up, budget, landing pages, creatives delivery control, alignment with eactivation, ecommerce, channel activation, commerce teams
-
BLS, media tracking preparation (with BM), evaluation, Golden rules implementation
-
Media T&L (new channels & formats, segments, creatives, landing pages etc.) & Golden Rules creation
-
Digital special projects management: with VK, OK, Ya, Avito etc, brand events
-
Brand teams upskilling in digital
Websites & search engine management
-
Paid search category strategy
-
Brand websites category SEO
-
Brand website category UX/UI
-
E-services strategy and management
Consumer data media+CVM activation
-
1st party data: increase qualitative traffic to brand website
-
2nd party data: activate partners' data segments in full-funnel activations, effectiveness analysis. Implement trigger mechanics
