Москва
Responsibilities:
- Contribute to the brand strategy as a part of cross-functional brand team, implementing the brand strategy for HCP omnichannel: f2f visits, digital, educational events. Prepare tactical plans;
- Participating in and evaluates market researches and regular analyze market data and identify key segments drivers, growth opportunities and business threats;
- Reviews the communication strategy and implement necessary changes;
- Prepare content for various communication channels, such as emails, detailing, media campaigns for HCP.
Requirements:
- Work experience: from 1 year of successful marketing experience in brand marketing or as an omnichannel manager (RX, OTX brands);
- University degree: business/marketing, medical, pharmaceutical;
- Understanding the impact of different communication channels (f2f visits, educational events, digital) on sales results;
- English upper-intermediate;
- Result driven strategic thinker;
- Perfect collaboration and influencing skills;
- Good analytical skills;
- Microsoft office: Excel, Word, PowerPoint, Teams.