з/п не указана
Москва
Колокольников переулок 11
Колокольников переулок 11
От 3 до 6 лет
Responsibilities:
- Preparation & implementation of a yearly marketing plan for the brand (based on the international strategy and activities developed in terms of new product
- Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
- Proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research team
- Manage product portfolio considering lines and SKU’s performance analysis
- Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
- Preparation of the detailed planning on brand and product level
- Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
- Representing brand towards the Advertising Agency, implementing with them all necessary advertising actions:
- Preparation, presentation and follow-up of yearly media-briefings
- Implementation and control of individual media campaigns
- Managing the process of preparation of Russian advertising material for the brand (ATL & BTL materials)
- Obtaining of relevant information and strategic advice from the agency
- Control of agency-related costs
- Development and produce POS materials for the brands
- Participation in the meetings with Sales division, Trade Marketing etc.
Requirements:
- Higher education (marketing, economics)
- Relevant experience in marketing is required (5 years min)
- Strong analytical skills
- Communicative, helpful, team-oriented
- Strong Excel & Power Point knowledge
Salary&Benefits:
- Compensation depends on experience and will be discussed individually (fix+bonus).
- Medical insurance
- Life insurance
- Lunches
- Extended paid vacation (31 calendar days per year)
- Opportunities for development within the company
- Friendly, professional team
