Brand Manager, Cough and Cold, OTC

Main responsibilities:

• Market analysis: always on monitoring of industry trends to identify opportunities and threats.
• Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels to enhance brand awareness and drive sales. HCP promotional activities through omni-channel marketing (TV, digital campaign, educational events)
• Performance Tracking: Monitor and report on brand performance metrics, making data-driven decisions to optimize tactics.
• Development a strategy and implementation plan (brand plan)
• Budgeting and building a short and long-term forecast model (SO)
• Development and management of marketing budgets based on the business and marketing strategy.
• Work with cross-functional teams (trade-marketing, sales, medical etc.)

Requirements:

• Experience in brand management, preferably in the healthcare or FMCG products for at least 3 years.
• Analytical skills and the ability to work in multitasking mode.
• Advanced presentation skills
• Good communication skills, ability to build partnerships and work in a cross-functional environment.
• High professional education (in marketing is a plus)
• English Upper- Intermediate and above

What we offer:

• Competitive salary + annual bonus system
• Voluntary health insurance for employee and U18 children
• Life and travel abroad insurance
• Mobile communication and meal allowance
• Hybrid work schedule
• Training and development programs
• Corporate car or car allowance