Москва
Key Responsibilities:
- Develop and lead comprehensive marketing strategies across digital platforms, including Meta Ads, Google Ads, TikTok Ads, and other paid channels.
- Oversee all aspects of corporate and product marketing, from market research and branding to performance marketing and lead generation.
- Collaborate with cross-functional teams, including product, sales, and tech, to ensure cohesive marketing strategies aligned with business goals.
- Manage the marketing funnel, optimizing conversion rates through data-driven strategies and innovative marketing approaches.
- Build and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and collaboration.
- Lead international marketing efforts and expansion into new markets, focusing on growth in B2C and B2B tech domains.
- Establish relationships with stakeholders, investors, and external partners to enhance the company’s market positioning.
- Drive business growth by managing corporate development initiatives, including mergers and acquisitions (M&A) and strategic partnerships.
Qualifications:
- Proven experience in senior marketing roles, particularly in the tech, investment, or digital marketing sectors.
- Strong leadership skills with experience managing cross-functional teams and scaling marketing operations.
- Expertise in market research, performance marketing, and strategic planning.
- Exceptional communication and interpersonal skills, with the ability to engage with stakeholders at all levels.
- Experience with corporate finance, asset management, and private equity is highly desirable.
- Background in strategy consulting, project management, or investment analysis would be a plus.
- Strong understanding of analytics tools such as Firebase, Amplitude, and others to measure campaign performance and optimize marketing efforts.
- Ability to work in a fast-paced environment, with a passion for innovation and creativity in marketing.