от 3500 RUR
Москва
От 3 до 6 лет
Your missions will be the following:
● Develop and implement scalable user acquisition strategies across Snapchat and TikTok
for diverse industries, including fintech, mobile apps, and gaming.
● Lead and mentor a team of User Acquisition Managers specializing in Snapchat and TikTok.
● Manage team performance by setting and overseeing individual KPIs, allocating
resources effectively and fostering skill development within the team.
● Monitor and support team efforts in managing key performance metrics (CPI, CAC, ROAS, retention rates).
● Provide expert guidance and innovative solutions to tackle complex UA challenges effectively.
● Build and maintain strong, strategic relationships with Snapchat and TikTok
representatives.
● Stay ahead of industry trends by conducting in-depth competitive analysis and market research.
● Drive thought leadership and expertise in Snapchat and TikTok advertising within the company.
● Guide the evolution and improvement of the company’s social media advertising products and consulting services.
● Collaborate with senior stakeholders to ensure UA initiatives align with overarching business objectives.
Requirements:
● At least 4-5 years of experience in User Acquisition (UA), with proven success managing campaigns on Snapchat and TikTok.
● Team management experience
● Proven expertise with Snapchat's advertising platform.
● Prior experience working in the fintech, apps&games industry, preferably with utilities - familiarity with trends, user behavior, and industry-specific metrics and KPIs.
● Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies.
● Hands-on experience with MMPs such as Appsflyer and Adjust; experience with other MMPs and Firebase is a plus.
● A data-driven mindset, with the ability to generate insights, leverage data and metrics to create actionable plans, optimize campaigns, and drive results.
● Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals, and meeting timelines in a dynamic and fast-paced environment.
● Knowledge of Monetization strategies is nice to have.
● B2+ English.
