As our Performance Marketing Specialist, you’ll play a pivotal role in accelerating user growth and expanding our brand's reach across diverse digital channels.
You’ll work with high-impact platforms like Google Ads and Telegram Ads, as well as explore emerging channels to connect with new audiences and optimize acquisition performance.
⚡️ Please note: this is a Moscow-based position
We are looking for:
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Proficiency in both English (B2) and Russian
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At least 1 year of proven experience in PPC field
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Deep understanding of campaign setup, targeting, bidding strategies, and A/B testing to drive conversions effectively
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Proficiency with analytics tools like Google Analytics, Google Ads, and other ad performance tools
What you will be doing:
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Develop, launch, and manage campaigns across multiple paid channels, including Google Ads, Telegram Ads, and other high-impact platforms.
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Craft a tailored strategy for each channel, aligning with the company’s growth objectives and user demographics.
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Allocate and manage the paid acquisition budget effectively across platforms to maximize return on ad spend (ROAS) and minimize cost per acquisition (CPA).
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Track, analyze, and optimize key metrics (e.g., CTR, conversion rate, CPA) to improve campaign performance and achieve user acquisition targets.
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Use A/B testing to refine ad copy, visuals, audience targeting, and bidding strategies, ensuring maximum effectiveness for each campaign.
If you're ready to take ownership of a key function in our marketing strategy, as well as grow both in technical and entrepreneurial skills - let's talk!
