Group Brand Manager / GBM (FMCG)

The client of JFL Consulting is a western FMCG company with local production, leader in their direction. Following some internal re-organisations, we are looking for Group Brand Manager profiles to bring strategical thinking while not being afraid of a Hands-On approach.

The Role

You will be responsible for leading and executing brand strategies to drive growth, ensure market competitiveness, and strengthen brand equity. This position requires a combination of strategic vision, hands-on execution, and leadership to oversee multiple brands within the portfolio. Key responsibilities include:

• Team Management and Development
• Developing and executing brand strategies to meet business objectives, including revenue growth, market share expansion, and customer engagement.
• Managing and overseeing brand portfolios, ensuring alignment with company goals and market trends.
• Leading the development of marketing plans, including advertising, promotions, and digital campaigns.
• Collaborating with cross-functional teams (e.g., sales, R&D, production) to ensure brand strategies are effectively implemented.
• Monitoring market trends, consumer behavior, and competitor activity to identify opportunities and mitigate risks.
• Budget management for marketing activities, ensuring effective use of resources and delivering ROI.
• Conducting performance analyses and presenting insights to senior leadership.
• Driving innovation, from new product development to packaging updates, to ensure brand relevance.
• Building and mentoring a high-performing marketing team to achieve collective goals.
• Reporting to Marketing Manager

The Candidate

• Higher education Marketing, Economics or other Business spheres
• 3+ years’ experience within a role with brand strategy management
• Good communication and presentation skills
• Capacity to federate and grow teams toward successes
• Self-motivated and goal oriented
• Readiness to work hands-on when necessary