Senior Brand Manager is responsible for the formulation and excellent execution of a comprehensive marketing strategy, strategic and activation brand plans and all initiatives with objective to deliver agreed annual targets.
That includes:
- Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
- Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
- Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth.
- Strong cross functional collaboration within the category - media team, company departments (sales, finance, trade marketing, planning, purchasing, etc.), local top management, regional headquarters)
- Contributing to annual planning, identifying key projects for the calendar of marketing activities, changing assortment, pricing, media planning, budgeting.
- Proactive project leadership and project management.
Operational Excellence
- Development and implementation of the brand strategies, brand plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
- Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
- Drive consumer understanding and insights to strengthen brand(s) communication.
- Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
- Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
- Liaison with external agencies, different company departments, global teams.
- Effective project leadership and project management. Proactive participation in cross-functional project teamwork.
- Ensure full compliancy with the country and company legislation and regulation requirement.
- Budget Management
- Manage the process of package development / changing.
- Manage the process of new product launching.
Requirements:
- Minimum 4 years of relevant marketing experience;
- needs to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment:
- proven ability or understanding to execute insight led marketing plans that drive competitive advantage along the path to purchase;
- proven expertise managing and motivating outside agencies and vendors;
- excellent communication skills in English and Russian (verbal and writing);
- Proficient user of Excel and PowerPoint
- good business/marketing acumen and analytical skills;
- ability to work with big data
- financial acumen at senior brand manager level;
- excellent presentation skills;
- good time management and capability to handle set of complex projects at the same time
- independent thinking;
- action oriented;
- organized;
- energetic and passionate about their brands/ projects
What we can offer:
- Competitive salary;
- Medical insurance, life insurance;
- Meal allowance;
- Mobile compensation;
- Hybrid work schedule;
- Internal and external educational courses and trainings;
- Professional and career development opportunities (locally as well as worldwide).
