Санкт-Петербург
Волхонское шоссе 2а
Волхонское шоссе 2а
The purpose of the Marketing and Sales Support Manager role is to develop and execute marketing strategies aligned with company goals, manage external sales support materials, and act as an expert in customers relationship management. This includes planning and implementing marketing plans, analyzing market trends and competitors, and ensuring customer satisfaction through effective communication and collaboration.
- Development of strategic and detailed marketing plans and setting marketing goals aligned with the business objectives and the entire service scope
- Identify new market opportunities and generate ideas to promote our brand and services
- Utilize customer feedback to ensure satisfaction and collaborating with internal teams. Propose ways to increase customer satisfaction, including events and celebrations
- Tracking and measuring marketing activity results (activities, responses, leads, sales, customer retention, ROI)
- Identifying key target audiences and addressing their needs in marketing initiatives
- Analyzing the service and pricing portfolio, conducting competitive analysis, and participating in the development of new directions. Review and communicate on a regular base our competitors and their actions and developments
- Conducting market research, monitoring, and analyzing the market by our offered service area. Forecasting key market indicators, writing conclusions on the current market state and its changes, and identifying promising areas of activity
- Creating promotional materials, PowerPoint presentations, brochures, roll-ups, gifts etc
- Executing and contribute to the company's content strategy and seeking opportunities to promote Astros
- Preparing, monitoring, and optimizing the marketing budget. Coordinating and tracking the execution of the marketing plan and budget
Key Skills/Competences
- Experience in developing and execution of marketing strategies
- Creative and focused preparing and presenting Astros in ppt’s, brochures
- Experience with market and competitors analyzes
- Excellent communication and strong analytical skills