User Acquisition Manager

Europe | Full-time | Remote

Join an innovative, AI-driven health app specializing in effortless calorie tracking. As a User Acquisition Manager, you will lead strategic growth initiatives, optimize marketing campaigns, and oversee a team of talented professionals. This role offers a unique opportunity to scale performance marketing and contribute significantly to a health-focused product.

Responsibilities

• Develop and Execute Growth Strategies:
• Manage the growth backlog and run experiments across the marketing funnel.
• Optimize landing pages, ad creatives, and conversion rate strategies.
• Expand reach in key paid channels (Google Ads, Bing) while improving ROI.
• Performance Marketing Campaigns:
• Oversee performance marketing strategies for customer acquisition and revenue growth.
• Lead creative briefing, testing roadmaps, and budget allocation.
• Tailor campaigns for specific local markets.
• Analytics and Optimization:
• Own the growth tracker, implementing rigorous data analysis (GA4, Appsflyer, Amplitude).
• Foster a culture of experimentation and data-driven improvements.

Requirements

• Proven success in scaling subscription-based mobile apps in weight loss or health.
• Expertise in Facebook Ads with positive ROMI in the US market.
• Experience leading growth teams (Product Marketing Manager, Creative Producer, etc.).
• Deep knowledge of Product Market Fit strategies, scaling buying volume, and funnel optimization.

What’s in it for You?

• Be part of a fast-growing health and wellness startup.
• Lead impactful projects within a dynamic, collaborative team.
• Flexibility of a remote role while managing key global markets.