We are seeking a highly skilled and innovative Marketing Manager to lead and optimize our marketing strategies across multiple channels, ensuring we generate high-quality leads, maximize ROAS, and deliver measurable results. This remote position operates on Eastern Standard Time (New York) from 9:00 AM to 6:00 PM EST. The ideal candidate will have exceptional strategic thinking, a collaborative mindset, and the technical expertise to drive the company’s growth.
Compensation: $2,000 - $3,000 per month, based on experience.
Key Responsibilities
Strategic Planning and Execution
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Campaign Strategy: Develop, implement, and refine multi-channel marketing strategies that align with company objectives.
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Budget Management: Allocate and manage a multi-million-dollar marketing budget, ensuring cost-effective campaigns with optimal ROAS.
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Data-Driven Optimization: Continuously evaluate and improve campaign performance using analytics and KPI tracking.
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Long-Term Traffic Growth: Build and execute SEO strategies to increase organic traffic through content creation, keyword optimization, and partnerships.
Campaign Management
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Lead Generation and Funnel Optimization: Oversee the design and management of lead-generation funnels, including interactive tools.
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Channel Expertise: Manage campaigns on Facebook, Google, Bing, LinkedIn, and other platforms.
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Creative Campaigns: Develop compelling ad creatives that focus on premium services and client testimonials rather than discounts.
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Cross-Channel Integration: Ensure seamless integration between marketing channels for consistent messaging and user experiences.
Analytics and Reporting
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Advanced Analytics: Use tools like Google Analytics, Facebook Ads Manager, and proprietary platforms to track campaign performance.
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Data Integrity: Ensure accuracy in marketing data and provide quality-controlled reports to executives.
Collaboration and Leadership
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Team Coordination: Work closely with sales, IT, and external marketing partners to align strategies.
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Vendor and Partner Management: Manage relationships with external vendors, including Google Ads managers and SEO specialists.
Innovation and Adaptability
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Continuous Improvement: Stay ahead of industry trends and platform updates.
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Problem Solving: Quickly identify and resolve campaign issues, such as low-quality leads or budget overruns.
Required Qualifications
Experience and Skills
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3+ years of experience in digital marketing, managing high-budget campaigns across multiple platforms.
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Deep understanding of marketing for high-value products or services, especially targeting high-net-worth individuals.
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Proficiency with marketing tools like Google Ads, Facebook Ads Manager, Google Tag Manager, and analytics platforms.
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Strong data-driven approach with expertise in multi-step funnel optimization and lead tracking.
Behavioral Competencies
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Collaboration: Ability to work across departments, building strong relationships with sales, IT, and vendors.
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Innovation: Creative thinker with experience designing unique marketing campaigns.
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Attention to Detail: Meticulous in ensuring data accuracy and consistency across all marketing efforts.
Preferred Qualifications
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Experience in travel or luxury services marketing.
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Familiarity with Baby Boomer and high-net-worth demographics.
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Knowledge of SEO best practices and organic traffic growth strategies.
Metrics of Success
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Achieving target ROAS and CPL while maintaining cost-effective lead generation.
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Increasing the percentage of high-value leads (e.g., business-class clients).
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Implementing innovative campaigns with measurable success.
