Digital Marketing Specialist

Responsibilities:

• Collaborate with agencies and contractors to develop and prepare materials for advertising campaigns, including texts, banners, videos, email letters and websites.
• Oversee Merck corporate portals for healthcare professionals, organizing events in collaboration with the medical department, ensuring timely submissions and invitations, and managing platform content.
• Manage digital activities for professional social networks, ensuring effective interaction with service vendors.
• Monitor and analyze campaigns performance, maintaining statistics to evaluate effectiveness and identify areas for improvement.
• Lead the process of testing new hypotheses and validating results to enhance marketing effectiveness and user engagement.
• Respond to field force requests and participate in various ad-hoc projects to support marketing initiatives.

Requirements:

• Bachelor’s degree in Marketing, Management, or a related field.
• 1-2 years+ of experience in digital marketing, preferably in the pharmaceutical or healthcare sector.
• Strong analytical skills with experience in Google Analytics and Yandex.Metrica.
• Excellent written and verbal communication skills in English.
• Collaborative mindset with the ability to manage multiple projects and tasks effectively.

We offer:

• Employment in a company based on a recruitment agency in full compliance with the Labor Code of the Russian Federation.
• Salary + annual bonus
• VMI policy
• Compensation for lunch meals
• Hybrid work schedule
• Flexible start of the working day