We are looking for a talented Contextual Advertising Specialist to join our marketing team and drive impactful digital advertising strategies. You will contribute to the growth and success of two dynamic projects in the beauty and wellness industry: ITS BEAUTY, a beauty salon chain in Dubai and Abu Dhabi, and BODIFY, a women’s fitness studio in Dubai.
As a Contextual Advertising Specialist, you will be responsible for managing and optimizing our digital advertising campaigns across various platforms to drive high-quality traffic and achieve business goals. You will collaborate closely with the marketing team to develop, implement, and monitor pay-per-click (PPC) and other digital advertising strategies that align with our business objectives.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize digital advertising campaigns, including search, display, shopping, and video ads.
- Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords and negative keywords for campaign optimization.
- Ad Copywriting: Develop compelling ad copy and creative that resonates with target audiences and drives conversions.
- Performance Analysis: Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and generate regular reports with actionable insights.
- Budget Management: Manage and allocate campaign budgets effectively to ensure optimal spend and return on investment.
- Stay Updated: Continuously monitor the latest trends, features, and best practices across various advertising platforms to ensure campaigns are utilizing the most effective strategies.
Qualifications:
- Experience: Proven experience as a Contextual Advertising Specialist or similar role, with a track record of managing successful PPC campaigns.
- Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creativity: Ability to create engaging ad copy and strategies that drive results.
- Attention to Detail: Strong attention to detail and organizational skills to manage multiple campaigns and projects.
- Communication: Excellent written and verbal communication skills, with the ability to present insights and recommendations to stakeholders.
Why Join Us:
- Innovative Culture: Work in an environment that fosters creativity and innovation.
- Career Growth: Opportunities for professional development and career advancement.
- Flexible Work: remote work, flexible hours.
- Competitive Salary based on experience.
