Marketing Specialist

Обязанности:

• Creating and executing a global marketing strategy for B2COPY, aimed at attracting key audiences (financial institutions, brokers) while enhancing brand visibility and driving the acquisition of qualified leads.

• Website content development and UX/UI improvements: continuously improving the website to boost the number of visitors coming from organic search and improve conversion rates. This includes content creation, landing page creation, integrating analytical tools, and A/B testing.

• Content management and creation: developing and distributing content that appeals to the target audience, such as blogs, articles, case studies, podcasts, email-marketing, webinars and videos.

• Promoting the platform across various channels: primarily via content marketing, SEO & participation in industry exhibitions. Paid ads for wide range of requests will not work because of competition with retail products which we don’t offer.

• Managing the sales funnel: tracking the customer lifecycle, identifying and optimizing touch points with potential clients. Working closely with sales department and potential automation of some steps.

• Analytics and reporting: regularly monitoring the effectiveness of all marketing activities, analyzing key performance indicators (CPA, ROI, LTV, etc.), preparing reports, and suggesting optimization strategies.

• Managing partner relationships: working with partners, including brokers and financial consultants, to create joint marketing campaigns and promote the platform.

• Feedback to the product team: assisting in improving the platform’s functionality and user experience based on customer insights and current market trends.

Требования:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• Proven experience in social media marketing or other type of content creation, with a focus on Forex, Trading, fintech industries or other SaaS product.

• Excellent written and verbal communication skills in English and Russian languages

• Deep understanding of social media platforms, algorithms, and trends.

• Proficiency in analytics tools and experience in interpreting data to drive decision-making.

• Preferably - Advanced AI-platforms user Experience with Webflow

Условия:

• Official Employment
• Hybrid format (3 days - office)
• Flexible begging of the day