Social Media Manager (Facebook, YouTube, TikTok, Instagram)

We are a forward-thinking publishing company dedicated to delivering impactful stories and ideas to global audiences. As we expand our presence across social media, we are looking for a Social Media Manager (SMM) with expertise in short-form video content to lead and execute our strategy across platforms like Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels.

Role Overview

This is a flexible, part-time position with the opportunity to focus on social media management only, or to take on a dual role involving both strategy and content creation.

We are seeking a highly organized, creative professional who can:

• Identify and apply trends across key short-form video platforms

• Ideate, coordinate, and produce engaging video content

• Collaborate with external content creators or editors when necessary

• Manage posting schedules and report on performance analytics

Key Responsibilities

• Trend Monitoring: Stay updated on platform-specific trends (e.g. TikTok challenges, Reels formats) relevant to books, publishing, self-development, and related niches.

• Content Development:

  • Either produce content in-house (including scripting, editing, voiceover, and visuals)

  • Or oversee production by coordinating with external freelancers and editors

• Channel Management: Schedule and publish content consistently across all platforms

• Performance Analysis: Track KPIs, analyze what’s working, and adjust strategies accordingly. Regular reporting to internal stakeholders is required.

Preferred Qualifications

• Prior experience in the publishing industry or with book-related content

• Ability to work independently with minimal supervision

• Familiarity with AI video tools, CapCut, Canva, or Premiere Pro

• Strong understanding of what drives engagement on short-form video platforms

• German language skills are a plus

QUESTIONS

We would appreciate detailed responses to the following:

1. Describe your experience in social media marketing, particularly with Instagram Reels and TikTok. Please provide specific examples, metrics, and the types of content you've worked on.

2. Are you a content producer (editing, AI-based creation, scripting), or do you focus on strategy and delegation to creative partners?

3. Availability: When are you able to start, and are you consistently available for 10–20 hours/week?

4. What is your expected hourly rate or monthly compensation?

5. Location & Time Zone: Where are you based and what are your usual working hours?

6. Please share your strongest SMM case study (e.g. a personal or client channel you've managed). What were your contributions and what post or campaign was most successful?

7. As part of your application, please send links to two high-performing Instagram Reels channels in the books or publishing space, ideally from the German market, that feature compelling, replicable content strategies.