B2B Product Marketing / GTM Lead (USA Market)

Work format: Remote

Employment: Full-time

Market: United States (B2B)

Level: Senior / Lead

Mission:

Prove market demand, define US-ready positioning, and build an end-to-end go-to-market and marketing engine — from customer discovery and offer validation to CRM, funnel, first deals, and scalable lead generation.

Proven experience launching B2B products or services in the USA market is required — covering the full cycle from CustDev and offer definition to CRM setup, funnel design, first closed deals, and a repeatable lead engine.

Core Expertise

• US B2B market entry and go-to-market strategy
• ICP definition and buying committee mapping
• Problem discovery through CustDev and JTBD interviews
• Value proposition and product positioning tailored for the US market
• Education-led demand generation (content, webinars, guides)
• CRM and customer lifecycle architecture (HubSpot / Zoho / GA4)
• Funnel design: Lead → MQL → SQL → Deal
• Sales enablement and pre-education of prospects
• Unit economics: CAC, ACV, sales cycle, payback period
• Experience in regulated and complex markets (immigration, finance, compliance)
• Cross-functional leadership across Product, Sales, Legal, and Operations teams

Experience & Requirements

• Proven track record of launching and scaling products or services in the US market
• English proficiency at C1 level (or strong B2 with extensive hands-on experience working with US audiences)