The Senior Social Media & Outreach Specialist is responsible for growing Planet VPN’s presence across social platforms and external distribution channels. The role combines hands-on social media management, community building, outreach via portals, and influencer/creator partnerships to drive product visibility and user growth.
What You'll Do
Social media & community
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Own Telegram, Twitter/X, LinkedIn, Reddit, Instagram, and YouTube: content planning, publishing, tone of voice, and basic analytics.
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Manage the Telegram channel and bot end-to-end, including automation flows and subscriber engagement.
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Build and moderate active communities (with a focus on Reddit and Telegram), monitor brand mentions, and handle comments and reviews across platforms.
Influencers, creators & partnerships
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Research and evaluate Telegram channels, YouTube creators, and other relevant partners by audience quality, fit, and pricing.
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Manage the full partnership cycle: outreach, negotiation, briefing, content review, publication, and post-campaign analysis.
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Maintain a structured database of active and potential partners and track performance against agreed KPIs.
Outreach & product distribution
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Manage presence on directories and review platforms: accounts, uploads, product info, screenshots, and changelogs.
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Maintain and expand the list of placement sites, negotiate and secure listings with editors and webmasters, and keep pages up to date.
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Work with SEO on content relevance.
Content, video & collaboration
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Work closely with content, design, SEO, and video specialists to produce platform-native content for social media and creator integrations.
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Provide structured briefs and key messages for posts and videos, and repurpose assets across channels in a native way.
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Contribute to content and messaging experiments (including A/B tests) to improve reach, engagement, and conversions.
Performance & AI-driven workflows
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Define and monitor KPIs for channels, placements, and campaigns, preparing clear, regular reports with insights and next steps.
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Use AI tools and automation (GPT, agents, outreach tools) to speed up research, content drafting, reporting, and routine operations.
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Improve internal processes and playbooks for social media, outreach, and influencer marketing.
What we are looking for
- 3+ years of experience in social media marketing, community management, and influencer/partner marketing on Telegram, Twitter/X, LinkedIn, Reddit, Instagram, and YouTube.
- Proven experience managing brand channels and communities, including planning, publishing, and basic performance analysis.
- Hands-on experience running influencer or creator collaborations end-to-end.
- Experience with outreach to external platforms (directories, review sites, portals).
- Strong understanding of how the platforms work: formats, audience behavior, and platform rules.
- Experience leading and coordinating small teams.
- English C1 or higher and strong written communication skills.
- Strong ownership, reliability, and ability to manage multiple workstreams without losing detail.
Nice-to-have
- Proactive use of AI tools and automation to improve speed and quality of work.
- Experience with SaaS, mobile apps, VPN, cybersecurity, utilities, or other IT products.
- Experience working with social video formats (YouTube, Shorts, Reels) and their basic performance metrics.
What We Offer
- Build personal AI agents using our premium infrastructure.
- Absolute freedom to work from any location. (GMT+1– GMT+5)
- Internal R&D opportunities.
- Paid time off and sick leave.
- Direct impact on a massive, world-class B2C product.
- A collaborative environment with some of the best minds.
- Hardware upon completion of your probation.
If this sounds like you, we’ve been waiting for you! Let’s build the future of digital freedom together.
