Senior In-Store Excellence Manager / Shopper Marketing / Commercial Development

The Role

Our client, a well-known FMCG company with iconic brands, is looking for a Senior In-Store Excellence Manager to lead in-store visibility and merchandising strategy across its categories. Reporting to the Head of Commercial Development and managing a team of two, the successful candidate will drive the end-to-end in-store excellence process (from strategy and planning through to execution) working closely with Category Management, Trade Marketing, BI, Sales, and Execution teams.

• Develop the strategy for increasing retail visibility across the company's categories, in line with business objectives.
• Lead the cross-functional in-store excellence process, working closely with Category Management, Trade Marketing, BI, Sales, and Execution teams.
• Develop the annual point-of-sale visibility plan by category and product, setting goals for the Sales and Execution teams and monitoring execution via external resources and IR.
• Develop in-store equipment for different retail locations, managing quantity and efficiency (ROI) in line with budget.
• Lead the pre-packs tool.
• Develop branded POSM in line with the annual Activity Grid to support the core range and NPDs.
• Lead ad-hoc projects (cross-placement, SSCO equipment, etc.).
• Conduct regular assessments of in-store presence versus category and competitors, identifying effective tools to increase sales in partnership with agencies and IR.
• Analyze trade space changes and retail needs, proposing and implementing new business solutions.
• Study best practices from Russian and international markets on visibility and equipment.
• Manage the visibility budget and related document flow.
• Manage a team of two people.

The Candidate

• University degree, preferably in Marketing or Sales.
• Experience in team management and cross-functional management within Sales/Trade Marketing, including managing retail equipment from the manufacturer's side with target-setting for in-store representation.
• Strong analytical skills.
• Strong communication skills.
• Excellent PC skills (Excel, PowerPoint).
• High drive and results-oriented mindset.
• English