Marketing Promotion Consultant for Tier 1 Markets
Product: Premium Short Dramas for iPhone
Project-based work for film and mobile enthusiasts!
Tasks:
1.
• Conduct an audit of the current marketing strategy and media plan;
• Assess the correctness and effectiveness of the selected channels, hypotheses, and priorities for promotion in the US and Canadian markets;
• Validate the soundness of the budget and forecasts for CAC, LTV, retention, and CPI;
• Provide an independent expert opinion: what works, what doesn’t, risks, and gaps in the strategy;
• Propose alternative approaches and growth opportunities if the current strategy is not optimal;
• Assess the quality of ASO and paid UA work.
2.
• Participate in regular sessions with the owners, marketing, and product teams, review results, and adjust course;
• Serve as a “third opinion” for the founder when making key marketing decisions.
3.
• Verify the correctness of analytics and attribution: AppsFlyer/Adjust, SKAN, in-app events, cohort reports;
• Provide recommendations on setting up the maximum attribution percentage in Apple and Google.
WE EXPECT A LOT:
• Successful experience launching and promoting products in Tier 1 markets;
• Experience in marketing (strategic, product, trade) for B2C mobile apps;
• ASO;
• Paid UA, Apple Search Ads, Google Ads, Meta Ads;
• Management by metrics: CAC, LTV, retention;
• Influencer marketing; performance marketing;
• Experience promoting short dramas is a plus;
• Streaming, episodic content, gaming, or entertainment apps with subscription or coin-based monetization;
• Experience building LTV models for an app that has passed the startup stage but does not yet have a long history;
• Fluent English.
WE ARE READY TO OFFER A LOT:
1. A convenient cooperation format; we can discuss remote or hybrid.
2. Presence at sessions – once every 2 weeks.
3. The opportunity to combine it with a permanent job, other projects, or fully immerse yourself in this project.
4. We are ready to discuss terms individually.
