Paid search and performance specialist must design, launch, and monitor advertisement campaigns for business on Yandex and marketplaces. This role requires strong analytical mindset to continuously modify campaigns according to the budget and marketing requirements for better ROI and KPIs
Key responsibilities
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Develop, implement, and manage paid search campaigns for 2 brands
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Conduct keyword research and analysis to identify relevant search terms and phrases
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Provide regular reports and insights to stakeholders on campaign performance and recommendations for future improvements
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Assist in coordinating, developing, and implementing digital marketing strategies
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Manage budgets and allocate resources effectively to achieve maximum results
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Create competitive analysis
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Stay up-to-date with industry trends and best practices to ensure campaigns are innovative and effective
Requirements
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1-2 years of paid search experience
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Expertise in Yandex.Direct and Yandex.Metrika
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Strong analytical skills and attention to detail
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Ability to manage large budgets effectively
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Experience with other bid management platforms is a plus
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Ability to create comprehensive reports and insights
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Strong communication and collaboration skills
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Adeptness with Excel and other data tools
