PR & Digital Communication Lead

Brand communication strategy, incl. PR

• Development and implementation of brand communication strategy
• Development and implementation of megabrand and category communication plans
• Communication effectiveness analysis and regular reporting

Brand communication strategy and management

• Developing and supervising of long-term relations with influencers, celebrities, partners
• Agencies briefing, managing, challenging, reporting
• Guarantee correct collection of performance data, IP rights and reports
• Influencers communication: agency briefing, influencer and content validation process, effectiveness analysis
• Retail Communications: content preparation, collection of data for negotiations, effectiveness analysis
• Communication effectiveness analysis and reporting
• Following IP rights process for PR%Communications content

Megabrand and category communication projects and partnerships strategy and management

• Long-term and short-term partnerships strategy and management
• Search and negotiations with partners, validation, budget management, activation management, effectiveness analysis and reporting

Owned social

• Owned social media pages strategy development and management, incl. content creation and IP rights
• Agency briefing, managing, challenging, reporting
• Performance monitoring and reporting
• Following IP rights process

Team and budget

• Manage team of 2 Social Managers
• Development and upskilling of the team
• Building and management of brand advocacy budget

Guidelines: communications, social, PR, events, partnerships

• Implementation of group guidelines
• Develop Brand local guidelines

Management of divisional and cross-divisional communication projects

Profile :

• 3 year + experience in PR and communication
• Direct team management experience
• Experience in complexe cross-functional project management with many stakeholders
• PR and communication trends mastering
• Understanding of brand 360 activation ecosystem
• Strategic mindset
• Analytical and communication skills