Job Responsibilities:
1. Brand Promotion and Communication: Responsible for promoting the brand image in the local market, conveying brand values, and enhancing brand awareness and reputation.
2. Marketing Activity Support: Cooperate with the company's various activities held in the local market, including press conferences, exhibitions, promotional activities, etc., to ensure the consistency of the brand image and the smooth development of activities.
3. Customer Relationship Management: Establish and maintain good relationships with local key accounts and partners, communicate with customers regularly, understand market feedback, and help the company improve products and services;
4. Market Research and Analysis: Monitor local market trends, gather consumer feedback and competitor information, and regularly report on market conditions to assist the company in adjusting and optimizing its marketing strategy.
5. Construction and Training: Local team building, support business expansion, continuously empower the team, and conduct brand-related training for local sales teams and channel partners to ensure that they fully understand the core concepts and product features of the brand.
6. Management of Brand Promotional Materials: Responsible for managing and distributing brand promotional materials, such as product manuals, display props, promotional items, etc., to ensure that the materials meet brand requirements and are updated in a timely manner.
7. Localization strategy implementation: According to the brand strategy of the company headquarters and in combination with local market needs, propose and implement localized marketing plans.
Job requirements:
In-depth understanding of brand promotion and marketing, with experience in brand communication;
Excellent communication and social skills, able to establish good relationships with different stakeholders;
Deep knowledge of the local market and ability to tailor brand promotion to local cultural characteristics;
Strong market analysis skills, capable of providing valuable insights for brand strategy;
Valid local work visa and language skills, English is preferred.
