NRM Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and re­defining ‘impossible’. There are so many reasons to join us. But if you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Position: NRM Manager

Division: Consumer Health

Position purpose

NRM Manager is responsible for value creation through NRM levers partnering closely with Marketing, Sales, Finance, Market insights and spreading culture of data-driven decisions across Cluster.

• Deep sales and revenue drivers expertise via profound and comprehensive analysis
• Drive Net Revenue and profitability improvement via clear and robust NRM action plan
• Implement Brand Portfolio Pricing, Pack Price Architecture (PPA), Mix and Promotional strategy levers in Russia and CIS countries

Major tasks and responsibilities of position

Own and lead Price management in Russia and CIS coountries to ensure health and profitable business development:

• Identify pricing opportunities via analysis of Macroeconomics, Market, Consumer insights and Profitability targets
• Organize pricing sessions to steer proposal through expertise and insights of colleagues, facilitate discussion and create integrated action plan
• Ensure sufficient alignment across stakeholders (Business head, Marketing, Sales, Finance, Market insights, Trade Marketing)
• Implement price changes into price lists and planning process
• Track execution and performanceDefine price strategy for Innovations in line with value, global guides, local environment, PPA logic, profitability.

Drive diagnostics and support initiative development across all NRM levers:

• Drive core NRM diagnostic analyses, generate insights, identify opportunities, build draft initiatives
• Shape and align initiatives together with Marketing, Sales, Finance, Trade Marketing
• Evaluate size of price
• Define and enable execution of initiatives
• Monitor value delivery

Build NRM capability longer term:

• Maintain and promote NRM playbooks, frameworks and NRM tools
• Coach colleagues from Marketing, Sales, Innovations, Trade marketing to embed NRM mindset into decision-making
• Support development of NRM tools

Collaborate with Global NRM to co-create new RM processes and share best-in-class practices

Important for us:

• Higher mathematical / technical/ financial education;
• 3+ years’ experience at Finance Controller / Business Analytics position in multinational FMCG/Pharma company or Revenue Growth manager / Sales effectiveness consultant
• People management / Project Management experience 3 years;
• Knowledge of NRM methodology, analyses, outputs and process
• Ability to manage data, perform analysis distil insights
• Ability to identify opportunities, develop and evaluate initiatives
• Ability to drive NRM content development – apply and adapt standard methodology for local market requirements, focus on key issues, identify next steps, focus on major opportunities, develop actionable recommendations
• Ability to aggregate NRM opportunities into a holistic integrated NRM plan
• Ability to communicate messages in simple and visual but data and insight driven way, package insights into coherent story flow
• Ability to manage a complex cross-functional process, influence stakeholders across functions, facilitate decision making, resolve differences of opinion
• Deep understanding of market context: market trends, competitors, consumers; brand P&L and key P&L drivers; market/category growth drivers
• Strategic mindset;
• Business Insight;
• Build effective Team;
• Cultivate Innovations;
• Manage Ambiguity;
• Drives Vision & Purpose;
• English - Advanced and higher;
• Knowing of Tableau is advantage.

We offer:

• Career in the sustainable international company;
• Monthly salary and annual bonus;
• Meal allowance, corporate mobile coverage;
• Health and life insurance;
• 35 days paid vacation;
• Corporate learning and development program;
• Corporate reward and recognition program.